Great rub with just the right amount of heat.
It is not overbearing hot and has just the right twang. Some rubs are just hot to be hot and have no flavor, this rub delivers the heat and still have the authentic bbq taste.. I sometimes use this rub with the Bootsies regular rub, like 1/3 of the heat and 2/3 of the regular one, won’t be hot, but will have a nice ‘warmth’ to it that should be enjoyable to those that don’t want it to be too hot, yet want more then something mild.